Our Solutions

• We configured Salesforce DMP to provide a single view of marketing data

• Our team implemented a robust customer engagement model to deliver personalized messages using Interaction Studio

• We developed a system that automatically alerts the sales team when a lead is generated

• Our experts developed real-time reports and dashboards for effective analysis of data

• We created a unified framework for multiple social media advertising efforts

• Our specialists set up an automated system to capture key social media marketing metrics

Unleashing the Power of Marketing Cloud for an Environmental Company

Client Challenges

• The client had multiple sources of data, which resulted in the inability to take rapid action

• The quality of customer engagement was very low

• Poor coordination with sales teams (inside and outside) resulted in missed opportunities

• The absence of an effective data analytics and forecasting system was having a major impact

• There was no mechanism to measure the effectiveness of social media ads

Business Outcomes

• The client was able to take decisions 45% faster

• Their customer satisfaction levels improved by 40%

• The teams now coordinate very effectively, resulting in lead volumes rising by 30%

• A complete picture of marketing efforts

• Social media marketing operations are now monitored very effectively

• An increase of 25% in ROI on marketing