The B2B world is fast changing – the digital revolution has dramatically transformed the way companies choose vendors and buy products. The business organization of the 21st century places equal emphasis on customer service as the products it purchases; a survey by Salesforce reveals more than 80% of online B2B buyers opine the quality of customer experience provided by a company is as important as the products and services it delivers. The survey also showed 70% of these companies want vendors to provide ‘Amazon-like’ online shopping experiences, indicating they wish to have seamless customer journeys.
How can you meet the needs of new-age customers? What does it take to ensure hassle-free B2B buying experiences online? You need to use a robust e-commerce platform that fully supports digital transactions and provides delightful experiences to corporate shoppers. One of the most widely used solutions to facilitate effective B2B digital commerce is Salesforce Commerce Cloud. Today, we will see how this innovative solution helps you deliver top-notch online services to your customers, in detail.
Make online B2B selling highly effective with Salesforce Commerce Cloud
Salesforce Commerce Cloud is power-packed with various features that allow you to deliver memorable buying experiences. The novel product helps you:
Ensure highly effective customer self-service
Today’s customer wishes to know all about a product himself before making a purchase; a study by Microsoft reveals more than 90% of customers want companies to provide a portal, where they can find answers to all their product-related queries. Companies that provide excellent experiences to prospects in their search for online information stand a very good chance of converting the prospects into actual customers.
You can use Salesforce Commerce Cloud to empower customers with all the information they need. The powerful B2B e-commerce application allows businesses and their channel partners to develop customer portals rapidly, with little effort. These portals can be used to allow customers to find out everything they need, anytime, at any place, using any connected device.
Deliver fully-connected, perfectly contextualized buying experiences
The millennial customer expects companies to facilitate a completely-integrated buying journey that delivers contextualized engagement. In fact, a survey by Salesforce has shown 76% of online B2B purchasers want businesses to fully understand how they utilize various products and services. However, delivering contextualized experiences on-demand is fraught with difficulty as customer information is collected at multiple touchpoints, using different channels.
Salesforce Commerce Cloud enables you to overcome this challenge. You can use the digital commerce solution to provide a single, comprehensive view of the customer, and this goes a long way in delivering high levels of customer satisfaction. According to a study commissioned by Salesforce, top-performing companies are at least 1.4 times more likely to have a smooth flow of customer information between their sales and service functions and 1.6 times more likely to have service people who proactively alert sales personnel to potential sales, compared to average-performing organizations.
Tailor solutions perfectly to the needs of the customer
Personalization of the buying experience is a critical element of B2B digital selling success. According to a research report, customers are 2.1 times more likely to view personalized offers as important, compared to generic messages. The report further adds e-mails and newsletters customized to address specific problems faced by the customer are likely to receive 220% more attention than those which are not.
You can personalize customer engagement very effectively using Salesforce Commerce Cloud. The product helps you get a 360-degree view of the customer, enabling you to come up with the perfect solution to his unique needs. The omni-channel insights into customer needs provided by Salesforce Commerce Cloud also help you personalize retargeted offers with a high degree of efficacy.
Leverage the power of data to take the right decisions
Gone are the days when sales teams relied only on their gut feeling to make decisions. Today, most sales leaders rely on systematic analyses of data to get the right insights; a research conducted by Salesforce reveals sales teams that use data properly are 1.5 times more likely to come up with precise sales forecasts without delays, compared to teams that primarily rely on their leaders’ intuition; likewise, data-utilizing teams are 1.6 times more likely to prioritize leads efficiently.
Salesforce Commerce Cloud helps you make the best use of data; the application harnesses the abilities of Salesforce’s analytical powerhouse, Einstein Analytics (EA), to help you make clear sense of buying behaviors by analyzing your customers’ habits. This enables you to come up with appropriate plans to deliver high-quality online B2B shopping experiences.
Harness the power of Artificial Intelligence (AI) to facilitate cost-effective growth
The B2B e-commerce realm is in the midst of an AI revolution – the latest paradigms in AI technology allow sales reps to get invaluable insights; they can have a clear idea of the likelihood of prospects to make a purchase and arm themselves with tools that help them chart a clear course of action to successfully pursue an opportunity and convert it into a tangible sale.
The AI-driven capabilities of Salesforce Commerce Cloud enable you to multiply your B2B e-commerce revenues. You can enhance the size of product carts and augment the average order value (AOV) in a big way. On an average, users of Salesforce Commerce Cloud enjoy 26% higher AOV.
Thus, Salesforce Commerce Cloud enables you to deliver first-rate online shopping experiences to B2B buyers and grow your bottom line. At Solunus, we help you make the best use of Salesforce Commerce Cloud to meet the needs of online business purchasers.
Hope you liked the post. How do you use the online platform to grow your B2B sales? We’d love to know.
Solunus, a North-American based Salesforce Partner, prepares businesses for their next-generation customers. Established in 2014, we simplify Salesforce for you to build more meaningful customer relationships. We partner for a win-win arrangement with a clear ROI that the client realizes by the end of the engagement. Our 350+ years of cumulative industry exposure and Salesforce experience underpin our position as the right Salesforce partner. We are a team of Salesforce Certified Professionals, CRM Architects, and certified Agile Scrum Masters with a passion for making a difference.
About the Author:
Phani is a seasoned content writer. He has written several well-received blog posts and articles on various subjects, ranging from online training to regulatory compliance. When he is not writing, you can find him watching Hollywood classics.