Win at Customer Service in an Omni-Channel World with Salesforce Service Cloud

An Omni-Channel World

The use of social networking via smartphones was unheard of a decade ago. This rapid evolution of technology has led to a paradigm shift in the challenges faced by companies seeking to engage with its customers—existing and potential—in a meaningful manner.

Technology has also led to the development of an omnichannel world where customers watch advertisements on television and on YouTube, hear about offers on the radio