Transform Your Business with Salesforce Integration Services

Introduction

Digital Transformation (DX) is a strategic move that businesses need to make. 70 percent of organizations across various industrial sectors globally have either adopted digital transformation already or are in the process of adopting it.

If you too intend to undergo a digital transformation, you must be aware it is not restricted to IT systems alone but encompasses your complete business value chain. By deploying Salesforce, you can leverage cutting-edge digital technologies to understand your customers better with real-time data points, offer them top-notch innovative products and services and improve your sales revenue in a big way. Today, we will look at various ways to connect with Salesforce and the different types of integrations that companies opt for. But let’s begin by trying to understand when your business needs digital transformation.

When Does Your Business Need Digital Transformation?

1. When You’re Not Getting the Desired Number of Referrals

83 percent of customers are ready to refer a business after a smooth purchase experience. Most of the referrals today are shared online. Given this, if your business doesn’t have a strong brand presence online, you will be missing out on potential clients. This is why you need to rethink and execute a strategy that establishes and increases your digital presence. And, digital transformation is key to enriching your business by attracting more clients online.

2. When You’re Not Able to Generate the Targeted Number of Leads

Businesses allocate 13 percent of their revenue for marketing and advertising spend, on average. And, the advertising revenue worldwide is expected to hit $651 billion by the end of 2021. On this note, if your business is not generating the leads that you’ve forecasted, despite shedding those dollars on promotions, it's time that you need a transformation. Salesforce can help you address this problem and bring you a solution.

3. When Your Existing Business Systems and Processes Need to Be Modernized

Following only conventional ways of doing business in this digital era results in reduced productivity and profits. And, if your employees are voicing out to make improvements in the process digitally, it’s time that you need to let go the outdated practices and embrace the new. Transforming your business by integrating your IT systems with Salesforce gives your employees better access to data and helps them serve your customers better.

Now that you understand when to turn to digital transformation, it’s time to know how Salesforce can be integrated with your business systems which leads us to the next section.

What Are the Possible Ways to Integrate Salesforce into Your Business?

Businesses generally use enterprise-level applications that include the user interface, business logic interface and data interface. By integrating Salesforce at each level, companies can achieve greater levels of operational efficiency and maintain quality consistency throughout their processes. Let’s learn how integration at each level can build your business.

• User interface integration allows users to collate and use multiple applications in a single platform. Facebook is the best example of user interface integration.

• Business logic integration improves end-to-end business processes by applying Apex web services for inbound processes and Apex callouts for outbound processes.

• Data integration allows you to synchronize your data with SOAP and REST APIs.

What Are the Aspects You Need to Focus on Before Initiating a Salesforce integration?

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