Salesforce - Helping Processed Food Manufacturers Delight Customers

The processed food manufacturing industry is undergoing a major transformation – over the last few years, buyers across the globe have developed sophisticated palates, resulting in companies in the sector coming up with innovative products that satisfy the needs of their customer’s taste buds.

Another key trend shaping the processed food manufacturing sector is the rapid growth in the number of consumers purchasing online. According to a research conducted by Salesforce, 68% of people said they are most likely to purchase food and other necessities through digital channels even after the COVID-19 pandemic comes to an end.