Over the last few years, there has been a huge increase in the adoption of low-code and no-code platforms. The welcome development is enabling companies who don’t have (and can’t afford to hire) a team of dedicated software developers to come up with websites and mobile apps.
Many companies are leveraging the power of tools that can be used without programming to develop intuitive portals and applications rapidly, with minimal effort. These tools are very useful alternatives to traditional coding platforms and empower business users with no technical abilities to develop websites that are equal to, and in some cases, even better than their programmed counterparts in delivering excellent user experiences.
One of the most widely used no-code platforms in the corporate world is Salesforce Experience Cloud. The novel, feature-rich solution comes with a highly powerful, yet very simple-to-use drag-and-drop tool called Salesforce Experience Builder. Today, we’ll explore the features of Salesforce Experience Builder and learn how it helps develop websites that deliver delightful experiences to their visitors. But first, let’s see more about what this tool is all about.
What’s Salesforce Experience Builder and Why’s It Immensely Popular?
As we all know, Salesforce is the most extensively used Customer Relationship Management (CRM) system (so much so that it has become synonymous with CRM). The robust IT platform unites a multitude of useful applications and cloud-based technologies to empower businesses to reach out and work together with their clientele, increase productivity and grow their revenues.
Salesforce helps firms use a plethora of useful cloud-hosted resources to develop their own applications and websites, quickly, with minimal effort and expenditure. This is what makes Salesforce Experience Builder the preferred choice of companies across the world. The innovative solution enables you to come up with fully-branded websites that are seamlessly integrated to state-of-the-art CRM products; you need not write a single line of code to use Salesforce Experience Cloud. You don’t have to bother about infrastructure challenges, issues in delivering optimal experiences to users of different operating systems and the costs associated with purchasing multiple development and deployment tools. Salesforce Experience Builder provides everything you require to create a website in one place. You can use its drag-and-drop capabilities to perform the following.
Customize your website to suit your unique needs
Style the website with high levels of efficacy
Leverage pre-developed and customized Lightning components easily
Target audience and personalize customer experiences very effectively
Automate various tasks involved in website development to enhance efficiency
Provide fool-proof security to your business data
No wonder, Salesforce Experience Builder is the ideal tool to come up with a winning website and cement your digital presence.
Having seen what Salesforce Experience Builder is and why it’s very popular with organizations, let’s proceed to look at the key benefits of using the solution.
What Are the Major Advantages of Using Salesforce Experience Builder?
For decades, companies needed various complex software stacks to develop a good website. They also had to maintain complicated hardware and make frequent updates to ensure the website worked well. Organizations also spent considerable amounts of time and money in making the website aesthetically sound. But all this is now a thing of the past, thanks to Salesforce Experience Builder; the novel solution covers all software and hardware requirements of building and operating websites and mobile apps. It also allows you to customize their look and feel to reflect your unique branding requirements, rapidly, in a very effective and cost-efficient manner.
Here're some of the key benefits of using Salesforce Experience Builder.
Business Users Can Take an Active Part in Development of Websites and Apps
We’ve seen Salesforce Experience Builder is a no-code tool that comes with a wide variety of drag-and-drop capabilities, and this means your non-technical business team can use it to create websites and mobile apps with high efficacy. They can fully customize your websites and apps to meet specific needs of your company and make changes instantaneously, when required, without relying on the development team.
Simple Configuration and Setup of Various Hardware and Software Components
Salesforce Experience Builder provides ready access to all necessary resources needed to create a website including development tools, servers, programming environments and so on. This saves you the hassle of configuring and setting up the different hardware and software elements needed to develop your website. The Salesforce solution helps you enjoy high levels of flexibility in terms of customizing the website to reflect your brand image effectively and to deliver the perfect experience to your clients.
Hassle-free, Low-cost Maintenance of the Website
One of the key challenges faced by companies in creating a good website and maintaining it effectively is hiring a team of specialists - this involves a huge expenditure, and many companies can’t afford the cost. Salesforce Experience Cloud helps resolve this problem; you just need only one person to create the website and make changes to it as and when required.
Complete Security of Customer and Sensitive Business Data
The importance of ensuring effective information security can’t be understated. Salesforce Experience Builder comes with a host of features that allow you to provide excellent security to client data and other confidential information. You can implement robust anti-clickjack measures and prevent cross-scripting (XSS) attacks. Salesforce Experience Builder also enables you to utilize Lightning Locker, a feature of Salesforce’s architecture that facilitates the safe use of Lightning components. Furthermore, you can encrypt data and implement various system-accessibility protocols such as OAuth to make sure your data doesn’t fall into wrong hands. Click here to learn more about the website data safety features of Salesforce Experience Cloud.
Seamless Integration with the Salesforce CRM System
Experience Builder can be integrated seamlessly with various applications of Salesforce CRM thanks to the Salesforce Lightning community built within the former. You don’t have to use any third-party platforms and data storage tools; you can easily connect the data in the Salesforce system such as sales orders, customer cases and financial information and share the data with users – clients and business partners --when required.
Top-notch Multilingual Support to Cater to the Needs of a Global Audience
You can utilize Salesforce Experience Builder to develop multilingual websites to meet the requirements of your diverse international customer community. The content in all languages can be maintained in a single website. This enables you to avoid the hassle of creating a separate website for each language. You can export the content of your website for translation, and after it has been rendered into the target language(s), you can import the translated content into your website.
Excellent Experiences to Users of All Mobile Devices
Salesforce Experience Cloud comes with a powerful feature called Mobile Publisher that facilitates development of highly intuitive, user-friendly mobile apps that work on smartphones and tablet PCs of various types. You can also list the mobile apps on Google Play and the App Store. Furthermore, you can easily adapt your website to provide excellent experiences to visitors on all mobile devices.
Smooth, Effective Management of Website Content
You can leverage Salesforce Content Management System (CMS) to develop and manage content without hassles and ensure its seamless distribution across multiple digital platforms. You can also ensure effective personalization of the content, group various pieces of content into a collection based on the topic. Furthermore, you can integrate your external content management platform to your website on Experience Builder, thereby cutting the time to migrate from one CMS to another considerably.
Best-in-the-class Search Engine Optimization (SEO) Capabilities
You can maximize the traffic to your website by leveraging the SEO capabilities of Salesforce Experience Builder. You can make your website public to enable search engines to index the public pages of the website. You can also keep track of the number of indexed records, generate a sitemap and refresh snapshots of content. Furthermore, you can configure title and description properties and add specific head tags to each page of the website to improve its SEO profile.
Note: Salesforce Experience Builder’s SEO capabilities can be utilized only on production orgs.
Effective Integration with Google Analytics to Get the Right Insights
Websites built using Salesforce Experience Builder are integrated with Google Analytics, and this integration allows you to monitor the usage of your website in real time with high efficacy; you can utilize various parameters including user types and IDs, number of unique visitors, number of views of each page, average time spent on the website, search activity and so on to analyze the performance of the website and take appropriate action. You can utilize this information to create insightful reports and build comprehensive dashboards to keep your team fully informed.
As you can see, Salesforce Experience Builder helps you develop good websites that deliver first-rate experiences to their visitors. At Solunus, we work with you to harness the novel capabilities of the powerful solution to build a solid digital footprint and reach out to your customers effectively. We’ve worked with companies of all sizes across the industry spectrum to unleash the immense power of Salesforce Experience Cloud and delight their customers. This rich experience, coupled with our proven, ‘business-requirements-first’ approach allows us to design the perfect solution to your unique needs.
Hope you liked this post. How do you use Salesforce Experience Builder? We’d love to know.
Solunus is a leading Salesforce consulting company, based in Dallas, TX, USA. Our proven ‘needs-first’ approach coupled with our unrivaled expertise of the Salesforce platform enables us to provide the perfect solution to help you deliver delightful services to customers and achieve rapid growth.