Marketing Cloud - Paving the Way for Business Success

Read this blog to know how Salesforce Marketing Cloud helps you engage your customers with high efficacy and improve your marketing efficiency in a big way.

Over the last few years, there has been a significant growth in the use of marketing automation tools, and this trend shows no signs of slowing down. According to a report, the market for marketing automation software is likely to touch the USD 9.5 billion mark by 2027, up from USD 5.2 billion in 2022, registering a very healthy Compound Annual Growth Rate (CAGR) of 12.8%. The growing demand for marketing automation tools stems from the high levels of productivity facilitated by these novel applications. A study by Nucleus Research reveals marketing automation provides an ROI of $5.44 per dollar spent over the first three years.

One of the most widely used marketing automation tools is SFDC Marketing Cloud. The robust application has been named a leader in The Forrester Wave: Enterprise Marketing Suites, Q3 2022. Today, we’ll examine what Marketing Cloud is all about and various features of this innovative solution in detail.

What Is SFDC Marketing Cloud?

Salesforce Marketing Cloud is a feature-rich marketing automation tool that empowers you to understand the requirements of your customers and provide delightful experiences. The novel application enables you to execute e-mail marketing campaigns with high levels of efficacy and ensure hassle-free interactions with clients using any device. The Salesforce product enables you to create an easily-accessible repository of customer information and helps you utilize various sources of data efficaciously to ensure high levels of customer engagement.

Let’s now proceed to look at various features of Marketing Cloud.

Journey Builder

This powerful feature of Salesforce Marketing Cloud enables you to deliver fully-tailored, hyper-personalized experiences throughout the buying journey. Some of the key benefits of using this feature include the following.

• Seamless categorization and use of customer data based on various attributes, online activities and past interactions to deliver personalized messages

• Effective use of events such as app downloads, product purchases and so on to trigger customer actions in real-time

• Efficacious development of customer journey maps of any complexity

• Hassle-free coordination between all customer-facing departments of your company to maximize engagement and ensure a single voice across all channels

• Powerful analytical capabilities that facilitate timely analysis of customer engagement to ensure optimization of each customer journey

Audience Builder

Many a time, organizations use a wide variety of sources to collect information about a customer. This results in fragmented views of the customer. This problem can be overcome effectively using Audience Builder; it allows companies to get a single, 360-degree view of each customer by integrating data collected from multiple channels and touchpoints. The robust Marketing Cloud capability also helps you with the following.