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How Salesforce1 Makes Your Business Truly Mobile – The Experts Tell

It has been rightly remarked if business plans don’t include mobile, they are not finished. With global marketing revenues generated through smartphones and tablets growing at a breakneck pace, mobile-enablement has become the top priority of the 21st century business organization.

Many companies have initiated programs to make their businesses mobile-enabled. However, only a few of them could succeed. Recently, we conducted a survey to find out what was preventing the business world from making the best use of mobile technologies. Here are the results of the poll.

How can these problems be overcome? What does it take to harness the immense growth potential of the mobile rapidly, in a cost-effective manner? They need to use a robust platform that allows its users to access required information and transact seamlessly through their smartphones and tablets. One of the most widely used mobile business systems is Salesforce1.

Salesforce1 is a cutting-edge, integrated platform that enables businesses to create innovative solutions for the mobile with minimal effort and expenditure. To find out more about this mobile powerhouse, I talked to Rajesh, a veteran Salesforce delivery manager and Dilip Singh Bhola, a seasoned technical architect. Here is what they had to say.

There are several platforms in the market that facilitate mobile enablement of business. What makes Salesforce1 the leader?

Rajesh: I believe it is the complete visibility of the business that Salesforce1 provides. It’s no exaggeration to say you carry your CRM system on your mobile device with this application. You can access and use all business data and get real-time insights with the same ease as you would on your computer.

Dilip: I’d like to add what Rajesh has said. Salesforce1 can be used to develop a consistent, fully-customizable interface that allows users to have excellent experiences across devices. This goes a long way in preventing the ‘device disconnect’, if you will, which can have a huge impact on productivity.

Staying on with multiple devices, many companies are adopting Bring-your-own-device (BYOD) policy to reduce their IT infrastructure costs. How can Salesforce1 be used to support BYOD initiatives?

Dilip: Salesforce1 is one of the few mobile systems that can be used seamlessly on all popular mobile platforms, including iOS and Android. This makes it the natural choice of companies adopting a BYOD policy.

Effective coordination and collaboration between different teams is vital for success. How does Salesforce1 enable personnel of companies, who are constantly on the move to be in touch and exchange information?

Rajesh: Salesforce1 allows users to stay connected with your team. Users can create and share documents and task lists with each other. They can also share information pertaining to accounts in real-time through chat rooms and email; the mobile business enablement platform also allows managers to seamlessly monitor their teams’ performance and manage their actions to ensure high levels of productivity. Many of our clients have reported their people are able to collaborate at least 25% faster with Salesforce1.