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How Salesforce Integration Paves the Way for Your Business Success


Salesforce – an immensely popular IT system that has become synonymous with Customer Relationship Management (CRM). Businesses across the world rely on the innovative platform to enhance their marketing efficiency and deliver excellent customer service.


You can make the best use of Salesforce by integrating it with various applications used by your organization such as e-mail, Enterprise Resource Planning (ERP) tools, accounting and payroll systems and so on. The CRM powerhouse comes with a wide array of in-built capabilities that enable its users to connect a plethora of external applications. Today, we’ll look at the key benefits of integrating Salesforce with other applications used by your organization.

Salesforce Integration Enabling Business Success

Significant Reduction in Manual Efforts

Often, we find sales teams performing a lot of manual tasks collecting required data from various organizational systems. However, performing a huge quantum of manual work can lead to errors and low efficiency, and this can impact the bottom line of the organization badly.


You can resolve this problem by integrating the myriad of applications in your company with Salesforce. You can set up an automated system to verify the validity and veracity of sales data, and thereby, ensure very high levels of data accuracy. By integrating the data in multiple systems with Salesforce, you can get rid of redundant data records, allowing your sales team to get the right data of high quality, without hassles; this, in turn, will help members of the team focus effectively on core selling activities. A good reason indeed to invest in Salesforce integration. Isn’t it?

Seamless Automation of Workflow

Effective automation of business workflows plays a key role in enhancing organizational productivity. Unfortunately, many organizations are not able to fully leverage the benefits of business process automation due to poor connectivity between their IT systems; the lack of integration between various applications leads to disjointed workflows, which cannot be automated efficaciously.


This problem can be resolved by connecting various software tools used by your organization with Salesforce. You can integrate Salesforce with several applications very easily, and this allows you to readily automate different workflows in your organization with little effort and investment.


Excellent Customer Data Management

Proper management of customer data is critical to the success of a modern organization. However, a vast majority of organizations face challenges in managing their data due to poor integration of their systems; companies collect data about customers from a wide variety of sources, and if they are not connected effectively, then it could lead to gaps in the customer database.


You can solve this issue by integrating your Salesforce system with various sources of customer data. You can use middleware tools such as Mulesoft to link up sources of customer information (including those external to your organization). This will allow seamless, real-time flow of customer information into your CRM database, thereby facilitating proper management of the data. More about customer data in a moment.


Efficient Customer Service

One of the key challenges faced by many companies is identifying market trends and changing needs of customers in a timely manner. This problem gets more complicated when organizations use disparate sources to collect marketing and customer data; the lack of connectivity between various data sources prevents organizations from taking the right, data-driven decisions without delays. This could result in the loss of precious business opportunities.


You will not face this problem if you integrate your customer and market