Salesforce – an immensely popular IT system that has become synonymous with Customer Relationship Management (CRM). Businesses across the world rely on the innovative platform to enhance their marketing efficiency and deliver excellent customer service.
You can make the best use of Salesforce by integrating it with various applications used by your organization such as e-mail, Enterprise Resource Planning (ERP) tools, accounting and payroll systems and so on. The CRM powerhouse comes with a wide array of in-built capabilities that enable its users to connect a plethora of external applications. Today, we’ll look at the key benefits of integrating Salesforce with other applications used by your organization.
Significant Reduction in Manual Efforts
Often, we find sales teams performing a lot of manual tasks collecting required data from various organizational systems. However, performing a huge quantum of manual work can lead to errors and low efficiency, and this can impact the bottom line of the organization badly.
You can resolve this problem by integrating the myriad of applications in your company with Salesforce. You can set up an automated system to verify the validity and veracity of sales data, and thereby, ensure very high levels of data accuracy. By integrating the data in multiple systems with Salesforce, you can get rid of redundant data records, allowing your sales team to get the right data of high quality, without hassles; this, in turn, will help members of the team focus effectively on core selling activities. A good reason indeed to invest in Salesforce integration. Isn’t it?
Seamless Automation of Workflow
Effective automation of business workflows plays a key role in enhancing organizational productivity. Unfortunately, many organizations are not able to fully leverage the benefits of business process automation due to poor connectivity between their IT systems; the lack of integration between various applications leads to disjointed workflows, which cannot be automated efficaciously.
This problem can be resolved by connecting various software tools used by your organization with Salesforce. You can integrate Salesforce with several applications very easily, and this allows you to readily automate different workflows in your organization with little effort and investment.
Excellent Customer Data Management
Proper management of customer data is critical to the success of a modern organization. However, a vast majority of organizations face challenges in managing their data due to poor integration of their systems; companies collect data about customers from a wide variety of sources, and if they are not connected effectively, then it could lead to gaps in the customer database.
You can solve this issue by integrating your Salesforce system with various sources of customer data. You can use middleware tools such as Mulesoft to link up sources of customer information (including those external to your organization). This will allow seamless, real-time flow of customer information into your CRM database, thereby facilitating proper management of the data. More about customer data in a moment.
Efficient Customer Service
One of the key challenges faced by many companies is identifying market trends and changing needs of customers in a timely manner. This problem gets more complicated when organizations use disparate sources to collect marketing and customer data; the lack of connectivity between various data sources prevents organizations from taking the right, data-driven decisions without delays. This could result in the loss of precious business opportunities.
You will not face this problem if you integrate your customer and marketing data sources with Salesforce. The link up with various data sources allows you to create a single source of truth, which will be very helpful in taking the right decisions at the right time to deliver top-notch services to your customers.
Seamless Coordination Between Teams
We all know an organization is made up of different teams and proper coordination and exchange of information between the teams helps ensure all the teams are on one page. Unfortunately, many companies suffer from the inability to ensure seamless coordination and communication between their teams. This problem arises due to data silos; siloed data leads to poor business visibility, and this adversely affects the ability to make the right decisions at the right time.
This challenge can be overcome by integrating the applications in your organization with Salesforce. The integration will go a long way in ensuring all teams can access all required information in a simple, timely manner. It will also help the teams share information easily and coordinate with high efficacy.
As you can see, integration of your multiple applications with Salesforce goes a long way in ensuring seamless flow of information, facilitating the success of your business. At Solunus, we help you link up various applications with your Salesforce system in a smooth, cost-efficient fashion. Our team of Salesforce integration experts have helped several companies in diverse industrial sectors connect their IT tools with Salesforce to meet specific data and reporting requirements. This rich experience coupled with our strong focus on understanding your unique requirements helps us provide the highest returns on your Salesforce integration investment.
Hope you find this post interesting. How do you integrate your IT systems with Salesforce? We’d love to know.
Solunus is a dedicated Salesforce partner organization, headquartered in Dallas, Texas. Our unrelenting focus on comprehending the unique needs of our clients coupled with our unrivaled expertise of the Salesforce platform enables us to deliver the perfect solutions that create the best value for IT and business analytics firms.