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How Artificial Intelligence Is Helping Sales Teams to Do More

‘Selling isn’t easy’ – Not really. It’s easy when you know how to do it. Most of the salespeople are reluctant to perform basic sales activities like prospecting, cold calling, or for that matter, converting.

It’s quite shocking that only one percent of cold calls even lead to an appointment according to the study done by Baylor University’s Keller Center for research? Most of it happens because, as salespeople, we fail to understand prospects’ needs.

Enter Artificial Intelligence (AI). AI is helping salespeople increase lead volume, conversion rate, and thus ROI. Enterprises are using AI in all kinds of innovative ways to drive their businesses, and it’s more than sure that you might have experienced it already.

What is Artificial Intelligence?

The best example that everyone understands is your smartphone; it has tons of AI-powered capabilities. These include voice assistants (Artificial Intelligence that hears and speaks) and other facial recognition feature that unlocks your phone with your face or even predicts your text (a writing AI).

AI can help businesses sell more. For instance, an AI tool exists that writes and suggests parts of your email content for you. Once humans train the tool using marketing samples written by humans, the machine learns on its own to improve.

If you’ve ever searched a movie on Netflix, an AI algorithm recommends and influences your decision on what to watch. If you’ve shopped on Amazon, your decision about what to buy was also influenced by AI.

If you made a search on Google about a product and it kind of suddenly pops up as an ad and follows you wherever you go, it’s definitely an Artificial Intelligence algorithm monitoring your online activity.

Artificial Intelligence algorithm monitoring your online activity

Now, imagine this power applied to any piece of sales or marketing technology that uses data. These same types of AI algorithms are used to assist any company’s decision-making process and help make the right direction. For Sales, AI can help achieve the following goals (according to research from Demand base):

  • 59% higher close rates for sales

  • 58% more revenue

  • 54% greater engagement