Einstein Analytics And Tableau Integration: Turning Data Into A Delight

Salesforce each day delivers business solutions to more than 1,50,000 businesses across the globe. So, what happens when a world's number one CRM company and number one analytics platform collaborate? Customers get the best of both worlds, which helps them take their digital transformation project one step further.

With the help of this collaboration, customers will enjoy the unprecedented power of data analytics and information, which becomes the driving force to make better decisions and a more customer-centric user experience. Today, we will discuss how the formation of these two giants will incorporate AI and ML in Tableau and help users form better analytical results.

Einstein Discovery

In simple terms, Einstein Discovery makes it possible for business users to automatically find out relevant patterns in their data without requiring sophisticated data models. It can also help users find unique insights and patterns across millions of rows in just a few minutes. This tool works as a personal data scientist who is always there to quickly extract essential patterns and help users make necessary changes in their data, based on the predictions.

Tableau

Tableau helps people see and understand data. There has been an incredible explosion of data. And that's both a huge opportunity and a huge problem for customers who don't know how to deal with that over time. Analytics is becoming ubiquitous; it is going to be a part of how hundreds of millions of knowledge workers around the world get their job done. Therefore, one needs to create a data culture. They need to make sure that decisions are made using data. And Tableau is investing a lot of time energy and resources and helping customers to figure out how to go about that journey. So, we build a broad end-to-end analytics platform that's both broad and deep. It's simple, it's intuitive, it's self-service, it's powerful. And most important, it allows anybody to explore their data to have a conversation with their data, and generate insights via an incredibly simple, easy, and yet very powerful interface. With tableau, one can gather data and information from the common data hub, a collaborative data lake that pulls data from sales and service and Marketing Cloud, as well as and connected equipment.

Einstein Discovery In Tableau: The Benefits

With the Tableau 2021.1 release, Salesforce delivered the first integration of artificial intelligence (AI) and machine learning (ML) capabilities in Tableau. This introduces an exciting new class of AI-powered analytics: Tableau Business Science.

The introduction of Einstein Discovery in Tableau is of enormous significance as it brings the integration of Salesforce's artificial intelligence and machine learning capabilities to Tableau. Moreover, with Einstein discovery, a more robust data science technique will be provided to the users.

There are three ways a user can leverage the core of this new addition without even requiring coding in the first place.

Use of Einstein Discovery In Calcs: It makes the task of forming prediction as simple as creating a calculated field. All the user needs to do is drag and drop the predictive calculation onto the viz, which they use to find out the intuitive predictions.

Dashboard Extension: Users can augment the Tableau dashboards with the predictions formed by the Einstein Discovery or suggestions to improve the prediction outcomes. This will help users to get a glimpse of the future of the analysis and even get suggestions for the actions they need to take.

Predictive Insights In Prep Builder: With just one click, add a prediction step in your prep flow to quickly bring in the prediction factors that can improve the data set as