Community Cloud – Empowering Customers with the Information They Need


Customers want quality service from businesses. That’s a given. But they also want the quality of customer engagement from their preferred brands to get better over time.


About 54% of them expect that companies will offer better customer service compared to a year ago. If they are between 18 and 34 years old, they will be even more demanding; 66% of them want to see firms up the ante on their customer service from the previous year.