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Benefits of Salesforce AWS Integration

Today, businesses are constantly looking to integrate Software-as-a-Service (SaaS) applications and corresponding cloud providers. This is resulting in the need for a lot of investment in terms of time and money that includes high licensing costs, increased maintenance efforts, frequent software upgrades and more.

Additionally, with data scattered on different applications and platforms, gathering and collating it has become another major challenge making it difficult for companies to get a complete view of the data. To alleviate these pain points, the two tech giants Salesforce and Amazon Web Services (AWS) have collaborated and birthed the Salesforce--AWS Integration.

What We Cover in This Blog:

  • What are Salesforce and AWS?

  • How does AWS and Salesforce integration work?

  • Benefits of Salesforce-AWS integration

What Are Salesforce and AWS?

While Salesforce is the leading Customer Relationship Management (CRM) tool on the global front helping businesses remain competitive in their respective industries through various cloud solutions, AWS provides reliable and easily scalable cloud computing services. These services equip companies with powerful tools that accelerate their digital transformation journey.

How Does AWS and Salesforce Integration Work?

A primary point to always keep in mind is both Salesforce and AWS environments can either be destinations or data sources in all business use cases whatever the organization’s requirement may be. As we delve deeper, we understand that the AWS and Salesforce integration option for businesses can be segregated into the following three different layers.

  • Connectivity

  • Integration

  • Application


This layer acts as the connection between AWS, Salesforce and the on-premise data center that a business is using.


The integration layer includes various services like MuleSoft, Amazon AppFlow, and Heroku. While AppFlow is a tool that connects flows between Salesforce and AWS without the need for any code, Heroku and MuleSoft are conventional coding tools through which AWS and Salesforce developers can get data access from both platforms with ease.


The application layer is where apps like Alexa for Business, Salesforce Service Cloud, Amazon Connect CTI Adapter and more can be integrated into your business processes. For instance, with Amazon Connect and Salesforce Service Cloud integrations, your users can access an improved CRM with data. But how does this benefit your customers?

When insights like compensation, shipping, inventory, accounting and orders are combined with CRM data, your customer service is elevated to a new dimension, as all contact data and information in the CRM system can be furnished to your users on a single unified platform.

How Does a Salesforce AWS Integration Give You A Decisive Competitive Edge?