Today, businesses are constantly looking to integrate Software-as-a-Service (SaaS) applications and corresponding cloud providers. This is resulting in the need for a lot of investment in terms of time and money that includes high licensing costs, increased maintenance efforts, frequent software upgrades and more.
Additionally, with data scattered on different applications and platforms, gathering and collating it has become another major challenge making it difficult for companies to get a complete view of the data. To alleviate these pain points, the two tech giants Salesforce and Amazon Web Services (AWS) have collaborated and birthed the Salesforce--AWS Integration.
What We Cover in This Blog:
What are Salesforce and AWS?
How does AWS and Salesforce integration work?
Benefits of Salesforce-AWS integration
What Are Salesforce and AWS?
While Salesforce is the leading Customer Relationship Management (CRM) tool on the global front helping businesses remain competitive in their respective industries through various cloud solutions, AWS provides reliable and easily scalable cloud computing services. These services equip companies with powerful tools that accelerate their digital transformation journey.
How Does AWS and Salesforce Integration Work?
A primary point to always keep in mind is both Salesforce and AWS environments can either be destinations or data sources in all business use cases whatever the organization’s requirement may be. As we delve deeper, we understand that the AWS and Salesforce integration option for businesses can be segregated into the following three different layers.
This layer acts as the connection between AWS, Salesforce and the on-premise data center that a business is using.
The integration layer includes various services like MuleSoft, Amazon AppFlow, and Heroku. While AppFlow is a tool that connects flows between Salesforce and AWS without the need for any code, Heroku and MuleSoft are conventional coding tools through which AWS and Salesforce developers can get data access from both platforms with ease.
The application layer is where apps like Alexa for Business, Salesforce Service Cloud, Amazon Connect CTI Adapter and more can be integrated into your business processes. For instance, with Amazon Connect and Salesforce Service Cloud integrations, your users can access an improved CRM with data. But how does this benefit your customers?
When insights like compensation, shipping, inventory, accounting and orders are combined with CRM data, your customer service is elevated to a new dimension, as all contact data and information in the CRM system can be furnished to your users on a single unified platform.
How Does a Salesforce AWS Integration Give You A Decisive Competitive Edge?
Saves time and Reduces Infrastructure Costs
A Salesforce-AWS integration connects various operational applications and customer data helping you save time and get accurate real-time information. Additionally, integrating Salesforce with AWS helps you cut down on your infrastructure costs as the entire setup concentrates on making your information available online as it uses cloud-based applications. This helps you not only to reduce your infrastructure costs drastically but also empowers you to access data remotely from any part of the world.
Increases Your Business Flexibility
With AWS and Salesforce acting as the two founding pillars of all your business processes, this integration of the two systems gives your business great flexibility in these demanding times. By facilitating access to information from any place, you can identify the underlying gaps and potential loopholes and eliminate them to innovate faster to meet the dynamic needs of your business. With this system in place, you can eliminate data and process redundancies, improve your business workflows, scale down complexities, and eventually, boost your ROI.
Streamlines App Development
Streamlining and developing cutting-edge business applications is difficult to achieve without integrated customer data and the right tools. This is where the Heroku application from Salesforce comes to your aid. Heroku helps you streamline application development by helping you use a wide variety of cloud-native and developer-friendly capabilities.
Furthermore, it enables you to integrate all siloed data from customers, allowing your developers to focus on creating customer-centric applications.
Transforms Connected Device Data into Engaging Customer Experiences
Modern-day businesses need to focus on transforming processes with the Internet of Things (IoT) to stay ahead of the game. However, without a proper customer context and business intelligence, deriving value from IoT is quite a challenge.
You can overcome this problem by integrating Salesforce with AWS; it allows your customers to connect to your CRM system using various devices and automate actions in a secure environment. And this empowers you to collate device-specific data and insights giving you information about how customers are utilizing your products, who they’re interacting with and more. With this data at your fingertips, you can deliver engaging customer experiences that are seamless, maximizing your revenue and cutting down on operational overheads.
With Salesforce-AWS Integration, you can automatically capture correct data and send them to the right tools and processes. Thus, it becomes a valuable source of predictive analytics and insights, helping your company become a data-driven, customer-centric business.
Provides a Unified and Secured Experience with Private Connect
Most people use Salesforce as their app layer and AWS as their cloud layer. The ‘Private Connect’ helps you seamlessly bridge the gap between these two layers to facilitate a secure and unified experience to customers by connecting AWS regions with Salesforce data centers. After this private connection, you can easily route your website traffic and shield it from potential public threats on the Internet.
Now that you've learnt how Salesforce Integration with AWS helps foster business growth, it’s time to partner with a reputed organization to connect the CRM system with the popular cloud platform.
At Solunus, we’ve helped several organizations integrate Salesforce with AWS and thereby, helped them improve their efficiency and customer satisfaction. Our experienced Salesforce integration specialists fully comprehend your unique business needs to ensure you get the best ROI on the integration.
Solunus is a dedicated Salesforce partner organization, headquartered in Dallas, Texas. Our unrelenting focus on comprehending the unique needs of our clients coupled with our unrivaled expertise of the Salesforce platform enables us to deliver the perfect solutions that create the best value for financial services firms.