Leveraging Salesforce Marketing Cloud Studios for Better Customer Relationships

Personalization is the key to any successful marketing campaign in the digital ecosystem. And Salesforce Marketing Cloud can strengthen your omnichannel marketing strategy and create winning marketing campaigns that produce results. Whether it's B2B or B2C marketing campaigns, Marketing Cloud from Salesforce is a testament to remarkable innovation and evidence of how the future of marketing will be. Today, let’s understand how different Salesforce Marketing Cloud tools work and how they can drive your business growth.

Suite of Online Salesforce Marketing Cloud Studios Tools

Marketing Cloud Journey Builder

Customer journey mapping is a strategic approach to understand your user expectations better and optimize that experience. For large enterprises and small businesses alike, the customer journey plays a key role by helping them create personalized experiences across all touchpoints. As per a Salesforce State of Marketing Report, about 73 percent of high-performing marketers claim that customer journeys increase customer engagement and have a positive impact on customers. So, by building a roadmap for your customers, you can track their behavior and intent at every stage of the customer life cycle.

With Salesforce Marketing Cloud Journey Builder, you can personalize customer journeys at every stage of the customer life cycle at a large scale easily. Marketers can identify various touchpoints and customer interactions and use different event-driven triggers like cart abandonment and app downloads to respond to customers proactively to deliver the right messages to customers at the right time.

Journey Builder solves yet another major problem for marketers. It unifies marketing, services and sales teams by allowing them to effectively utilize content created for various channels such as emails, SMS and social media ads to ensure consistent messaging throughout the customer journey.

With Salesforce Marketing Cloud Journey Builder, you can listen to customer cues, connect your marketing channels to provide a seamless experience, use pre-defined templates for customer interactions based on their behavior, interact with them at a personal level and measure and improve the experiences you provide, as you go. Let’s understand this in detail.

Listen to Customer Cues

Use customer data to identify customer needs and expectations and understand them better. Later, utilize Journey Builder to create customer journeys that align with these behaviors and tailor them based on how they interact with your content.

Interact at a Personal Level

Optimize customer journeys by predicting the outcomes of user intent using Salesforce Einstein AI for Marketing Cloud and Machine Learning (ML) and by sending test messages across different channels. This journey mapping system enables you to respond to changes in customer behavior rapidly. For instance, you can immediately open a case and add it to the journey when you find a customer that made a purchase is not happy with it.

Use Pre-defined Templates to Interact with Customers Based on Their Behaviors

Use content that is personalized across the customer journey based on user behaviors. For example, send welcome emails for the ones who joined newly on board.

Connect Marketing Channels for a Seamless Experience

With Journey Builder, you can create customer journey maps to build interactions and visualize touchpoints across every team in the organization, so that sales and service teams communicate the appropriate message consistently across social media, your website, mobile, apps and emails.

Measure and Improve

Also, you can use Journey Builder’s analytics capabilities to define your goals and measure business performance across various channels and throughout customer lifecycle. The impact of each step can be measured to make your approach adaptable to enhance future experiences.