5 Ways You can Leverage the AI and Salesforce Implementation Services Mix

Introduction

Salesforce is causing buzz in the CRM world now a days. The powerful CRM system helps businesses ensure effective account planning, facilitate hassle-free tracking and management of campaigns and deliver first-rate services, leading to high levels of productivity, customer satisfaction and growth. In this blog, we will look at how Artificial Intelligence (AI) can revolutionize Salesforce implementation services, and thereby, enable businesses to thrive in today’s data-driven world.

How Is AI Helping Companies Implement Salesforce Implementation Services Effectively?

Rather than using Salesforce alone, businesses that use the combination of the CRM system and AI-driven applications have an advantage over their counterparts. 78% of companies assert that AI is of strategic importance for their business growth. AI helps companies gain better insights from data, automate routine processes, increase productivity, manage data efficiently, and deliver tailored customer experiences, leading to increased customer satisfaction, improved sales and reduced costs.

Here are the 5 ways how AI is transforming Salesforce implementation services and helping businesses thrive in the world today.

5 Ways You Can Leverage the Mix of AI and Salesforce Implementation Services

1. Make Insightful Decisions

Data processing and decision-making are the two sides of the same coin. Businesses are inundated with large amounts of data constantly. And, any loophole while processing large volumes of data can steer the company downhill. But, the power of sound decisions backed up by insightful data can never be underestimated.

Every business wants to use data effectively, as it helps them in accomplishing their goals faster. Salesforce implementation services coupled with AI enable marketers to gain a holistic view of their data. Apart from creating a massive positive ripple effect on your business growth, AI helps you glean insights from current and historical data and predict possible outcomes. Thus, it helps you make informed decisions and take actions faster, adding momentum to your business.

2. Forecast and Recommend the Next Steps

Businesses across the globe are progressing at a warp speed. Given this, predicting what the future holds and foreseeing what is yet to come is a daunting task. But, with AI empowering Salesforce, it is not intimidating anymore. From the collection of data pertaining to various business functions to its analysis, AI helps process data to glean insights. With this extrapolated information at your fingertips, you can forecast outcomes, recommend the next steps to serve your customers better and stay ahead of the competition.

3. Optimize Sales Funnels The sales and marketing teams face several challenges everyday. An astounding 79 percent of marketing leads are not converted to sales due to the lack of a CRM. Ignoring these leads and not catering to them is a red flag for your business. Salesforce implementation backed up by AI helps you improve lead generation, increase your sales and boost your revenue.

According to studies, 74% of sales professionals and marketers perceive that AI helps them understand customers’ attitudes by helping them designing effective sales funnels that are customer-friendly and tailored to business needs. It identifies customer behavioral patterns specific to your industry segment and niche, enabling you to optimize the sales funnel custom-built for your business.