Salesforce is causing buzz in the CRM world now a days. The powerful CRM system helps businesses ensure effective account planning, facilitate hassle-free tracking and management of campaigns and deliver first-rate services, leading to high levels of productivity, customer satisfaction and growth. In this blog, we will look at how Artificial Intelligence (AI) can revolutionize Salesforce implementation services, and thereby, enable businesses to thrive in today’s data-driven world.
How Is AI Helping Companies Implement Salesforce Implementation Services Effectively?
Rather than using Salesforce alone, businesses that use the combination of the CRM system and AI-driven applications have an advantage over their counterparts. 78% of companies assert that AI is of strategic importance for their business growth. AI helps companies gain better insights from data, automate routine processes, increase productivity, manage data efficiently, and deliver tailored customer experiences, leading to increased customer satisfaction, improved sales and reduced costs.
Here are the 5 ways how AI is transforming Salesforce implementation services and helping businesses thrive in the world today.
5 Ways You Can Leverage the Mix of AI and Salesforce Implementation Services
1. Make Insightful Decisions
Data processing and decision-making are the two sides of the same coin. Businesses are inundated with large amounts of data constantly. And, any loophole while processing large volumes of data can steer the company downhill. But, the power of sound decisions backed up by insightful data can never be underestimated.
Every business wants to use data effectively, as it helps them in accomplishing their goals faster. Salesforce implementation services coupled with AI enable marketers to gain a holistic view of their data. Apart from creating a massive positive ripple effect on your business growth, AI helps you glean insights from current and historical data and predict possible outcomes. Thus, it helps you make informed decisions and take actions faster, adding momentum to your business.
2. Forecast and Recommend the Next Steps
Businesses across the globe are progressing at a warp speed. Given this, predicting what the future holds and foreseeing what is yet to come is a daunting task. But, with AI empowering Salesforce, it is not intimidating anymore. From the collection of data pertaining to various business functions to its analysis, AI helps process data to glean insights. With this extrapolated information at your fingertips, you can forecast outcomes, recommend the next steps to serve your customers better and stay ahead of the competition.
3. Optimize Sales Funnels The sales and marketing teams face several challenges everyday. An astounding 79 percent of marketing leads are not converted to sales due to the lack of a CRM. Ignoring these leads and not catering to them is a red flag for your business. Salesforce implementation backed up by AI helps you improve lead generation, increase your sales and boost your revenue.
According to studies, 74% of sales professionals and marketers perceive that AI helps them understand customers’ attitudes by helping them designing effective sales funnels that are customer-friendly and tailored to business needs. It identifies customer behavioral patterns specific to your industry segment and niche, enabling you to optimize the sales funnel custom-built for your business.
Are you still rethinking whether AI can boost your sales? Here’s how companies are responding to AI. 87 percent of businesses that have adopted AI to streamline their processes are currently using or considering embracing AI to improve email marketing campaigns and sales forecasts.
4. Automate Business Workflows Managing mundane tasks can be taxing but ignoring them doesn’t help either. Glitches of any form in these regular activities can hamper the business workflow. Automation provides a solution to this problem by automating repetitive tasks, you can eliminate (or significantly reduce) human intervention making your processes efficient and cost-effective.
78% of businesses claim that AI offers high value in automation of workflows, so that less human interaction will be needed. AI can help you automate various routinely-performed tasks during Salesforce implementation conveniently. Cutting-edge AI-powered paradigms such as Machine Learning (ML) and smart sensors help collect and analyze large volumes of data, with minimal effort and cost. In the process, AI facilitates categorization of different tasks and raises service requests automatically with no human intervention making your processes very efficient
5. Enhance Productivity
Unlike other CRM systems that take a considerable amount of time to be integrated and configured, it is easy to integrate and use Salesforce. Salesforce implementation service providers always explore ways to speed up implementations of the IT platform, so that businesses can benefit from it quickly.
Reports suggest that 73% of companies say that this technology will lead to faster completion of businesses processes. Additionally, with the information and insights that AI presents about your leads, sales funnels, pipelines and customers, your team can direct their efforts and time to cater to your customers’ needs with high efficacy. Thus, you can enhance the productivity of your employees and business workflows.
As you can see, the combination of AI and Salesforce helps enhance your business efficiency, enabling you to reach your revenue goals. At Solunus, we help you harness the full potential of the latest AI-driven technological paradigms to complete your Salesforce implementation seamlessly, with minimal cost, and provide excellent services to your customers. Our rich experience gained by working with several companies in various sectors and a strong focus on comprehending your unique needs helps us provide the best value.
Solunus is a dedicated Salesforce partner organization, headquartered in Dallas, Texas. Our unrelenting focus on comprehending the unique needs of our clients coupled with our unrivaled expertise of the Salesforce platform enables us to deliver the perfect solutions that create the best value for IT and business analytics firms.