Blog Detail

6 Ways Cloud Technology is Evolving the Business

15 Jun


Cloud technology is making strides in the market, and many companies have already started integrating it into their processes. Sales and marketing are the key sectors that have benefited the most. It has changed the way businesses deal with their customers, store their data, and access it anytime.

Let’s drill down to see in what ways cloud technology has impacted today’s business processes;

ERP (Enterprise Resource Planning) software was once an overpriced choice, and hence, a lot of companies couldn’t afford it. With the introduction of Cloud technology, things changed for the better. Even smaller companies can now afford and use it in their sales and marketing processes.

Salesforce CRM is one of the most prominent players in the market, and by setting it up, sales and marketing teams can track all customer information at one place, making their lives a lot easier. You can store all your customer’s data in one place and keep updating it.

Automation is another added benefit with this advanced cloud software, which includes automatic dialling and centralized call reporting. This will not only automate your process but also help in increasing the productivity of your team, which lead to a lot more sales.

Outbound marketing has been around for ages and is considered as a costly affair by a lot of marketers. But with the introduction of cloud technology, the focus has shifted to inbound marketing, which has eliminated the old tactics that involved trade shows, advertising, etc.

In the new age of digital media and cloud technology, companies find inbound marketing easy and profitable. New marketing ways like blogging, social media marketing, etc. give them better leads than the traditional approach. A lot of companies also use social media like YouTube, Facebook, and Twitter for marketing.

The manual sales process can be very tedious. There are a lot of manual and repetitive tasks performed by the sales team to complete their day-to-day activities.

Automating some of them can help the sales team to save time and focus on the most important tasks like engaging with prospects and closing deals.

There are plenty of automation tools available in the market which can assist the sales team in automating tasks like finding leads, prospecting, lead scoring, etc. thus saving tons of time.

Prospecting is a very tedious job, especially when we have multiple prospects who are in different stages. Tracking and managing them all using an excel sheet can involve a lot of manual work and can open the door for more confusion.

With the evolution of cloud technology, we can avoid manual techniques and track them all in one place using Salesforce CRM. This can help with maintaining all the prospects’ information in one place and track the status of all of them simultaneously. Manual techniques are not an option anymore now that everyone is online and closing deals on different online platforms.

Cloud technology helps managers to track and manage their respective teams effectively. Using some of the tools, we can gauge the workload of each individual and manage the overall allocations. This will help identify the available resources, who can be utilized for the upcoming projects/assignments.

Managers can also track all the metrics in one place. Salesforce CRM allows managers to create multiple reports on different metrics and track them real-time. This allows the manager to give a deep insight into each resource and helps in identifying their strengths, weaknesses, and make decisions accordingly.

With the tracking of data using cloud technology, reporting became very easy and real-time. We can let go of the traditional ways of reporting using excel sheets and use real-time reporting and start building reports and dashboards on Salesforce CRM.

Salesforce CRM gives more accurate data and insights into all the crucial information that can help the business be more proactive, identify new opportunities, and make decisions by adjusting the sales tactics.


Most of the businesses have started taking the CRM route for faster and better decisiveness. With the constant evolution of technology, sales and marketing ways have changed over the years. The options available in the market today are affordable and helps businesses to be competitive and close more deals. Salesforce CRM is truly a great option, as it allows companies to store all data at one place, track them real-time. Cloud technology is the way forward.

About Solunus

Solunus, a North-American based Salesforce Partner, prepares businesses for their next-generation customers. Established in 2014, we simplify Salesforce for you to build more meaningful customer relationships. We partner for a win-win arrangement with clear ROI that the client realizes by the end of the engagement. Our 350+ years of cumulative industry exposure and Salesforce experience underpin our position as the right Salesforce partner. We are a team of Salesforce Certified Professionals, CRM Architects, and certified Agile Scrum Masters with a passion for making a difference.

About the Author

Manish brings ten years of experience to Solunus. In his current role as a project manager, he oversees timely completion and delivery of Salesforce projects. Manish brings his experience from working with companies like Synchrony, GE Capital, and Wipro. Apart from work, he loves music, football, and chilling out with friends.

Get in touch with us

Kirk Smith

Director, Business Development