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  • Tableau CRM – Empowering Business Leaders with Actionable Insights

    Information is the oil of the 21st century, and analytics is the combustion engine. – Peter Sondergaard, former Executive Vice President of Gartner Effective use of data is the key to business success in the digital age. A study conducted by PricewaterhouseCoopers (PwC) revealed businesses whose leaders rely on solid data to make decisions are […]

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  • How Salesforce1 Makes Your Business Truly Mobile – The Experts Tell

    It has been rightly remarked if business plans don’t include mobile, they are not finished. With global marketing revenues generated through smartphones and tablets growing at a breakneck pace, mobile-enablement has become the top priority of the 21st century business organization. Many companies have initiated programs to make their businesses mobile-enabled. However, only a few […]

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  • Solunus and Pledge 1% — Lending a Helping Hand to Little Kids

    It is often said childhood is the greatest gift of life. But, millions of kids across the world are deprived of this wonderful gift – extreme poverty and other socio-economic ills prevent many tiny tots from having nutritious food and education. Many of these unfortunate future citizens toil hard as laborers in horrible working conditions […]

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  • War on COVID – A Tale of Three Healthcare Organizations and Salesforce

    COVID-19 – a pandemic that has profoundly affected the world; millions of people across the globe have been infected by the virus, while others have been hit hard by the devastating financial crisis unleashed by it. As doctors and other healthcare professionals continue their battle against COVID-19, effective use of information technology is playing a […]

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  • 7 Solid Reasons to Use a Robust CRM System During COVID-19 and Beyond

    COVID-19 — an unprecedented crisis that has devastated the business world; many companies have gone bankrupt, while others are reeling from the effects of drastically-reduced sales, due to poor demand resulting from the pandemic. In these testing times, the need to build strong relationships with customers and delight them has acquired greater significance than ever. […]

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  • ArchiveIt – Enabling Growth with Excellent Salesforce Data Quality

    In God we trust; all others must bring data. – William Edwards Deming Good marketing data is the fuel that powers the growth of the modern business. Salesforce users who make the best use of the data in their CRM system are successful; effective use of the data helps them develop pinpointed marketing campaigns that […]

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  • A Love Letter to Salesforce Financial Services Cloud from a Bank’s CTO

    Jim is the Chief Technology Officer (CTO) of a large Manhattan-based multinational banking company, which provides a wide variety of financial services to customers in more than 60 countries across the world. The bank wanted to develop a robust, hassle-free mobile-enabled system, which would allow it to streamline its processes and enable its customers to […]

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  • How Can Home-workers Ensure Cyber-security During COVID-19 (and Beyond)?

    COVID-19 – a pandemic that has dramatically altered the corporate landscape. As the pandemic continues in full swing and shows no signs of abating in the near future, companies across the world are taking various steps to protect their human capital and ensure business continuity; one of the most widely-implemented measures initiated by organizations to […]

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  • Solunus for the Society – We’re Now a Part of the 1% Pledge Movement

    Solunus Inc. is glad to announce it has joined the 1% Pledge movement, a country-wide not-for-profit initiative, encouraging businesses to actively contribute to noble causes. The employees and the leadership team of one of the fastest-growing Salesforce partners in North America will now join hands with the movement and spend 1% of their time to […]

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  • How Artificial Intelligence Is Helping Enterprises Tackle Customer Service Challenges

    Delivery of effective customer support is arguably the most critical element of a strong customer relationship. Companies know very well about the importance of customer support; therefore, they always try to provide quick and efficient customer services. In business, it is said that retaining an existing customer is six times cheaper than acquiring a new […]

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