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  • 4 Reasons Why Retail Companies Need to Use Salesforce

    The retail industry is in the midst of a major crisis – the advent of COVID-19 has resulted in severe fluctuations of demand, and organizations in the sector are having a tough time maintaining goods in the right quantities on their shelves; the constant fluctuations in demand are also badly affecting the ability of these […]

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  • Salesforce Apps for the Automotive Sector – Driving the Growth Engine

    The automotive industry is in the midst of a major transformation – as the demands for high-quality customer experiences from vehicle users get bigger than ever before, many companies in this sector are embracing innovative technologies to ensure high levels of growth and provide seamless, real-time customer experiences. A key technological development altering the automotive […]

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  • Salesforce and Mulesoft – Scripting the Winning B2B Duet

    The COVID-19 pandemic has dramatically altered the B2B landscape. As increasing numbers of business buyers use multiple channels to connect with companies, the need to deliver first-rate omnichannel customer experiences has acquired greater significance than ever. But, how can B2B companies delight their customers, irrespective of the channel used? What does it take to deliver […]

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  • Salesforce Einstein Automate – Thoughts of the Expert

    The corporate world is undergoing a dramatic transformation – as revenues took a big hit due to the COVID-19 pandemic and customer demands keep growing with each passing day, companies are coming up with novel ways to enhance their efficiencies and minimize expenditures to remain competitive on a highly-dynamic, uncertain business landscape. One of the […]

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  • Harness Salesforce’s Vaccine Management Solution to Win the War on COVID-19

    It is no exaggeration to say the global vaccination program to combat COVID-19 is the most monumental program in the history of mankind – researchers across the globe strove hard for several months to develop an effective solution to defeat the pandemic. Thanks to their relentless efforts, the world today has several vaccines to fight […]

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  • Salesforce Revenue Cloud – The Business Revenue Multiplier

    Bob is the sales manager of a Sacramento-based multinational Over-the-Top (OTT) media services provider. Prior to the outbreak of COVID-19, the company primarily relied on its global network of sales reps to reach out to customers. However, the pandemic resulted in most customers connecting with the company online and through its mobile app – in […]

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  • Dreamforce 2020 TX — Trailblazing Success

    For years, Dreamforce, Salesforce’s annual user conference has been the occasion to share information, exchange views and learn about Salesforce best practices; Dreamforce 2020 is no different. The mega event, which was held virtually, enabled Salesforce users across the world to connect and discuss their experiences. It was indeed a wonderful experience participating in the […]

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  • Sell Successfully with Salesforce Sales Cloud Einstein Lead Scoring

    Garry is the sales manager of a large insurance company, based in New York. For years, his company followed a set process to assign ranks to prospective customers on the basis of their interest and readiness to buy the company’s products. The company used the ranks to qualify the prospects and eliminate those who are […]

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  • The Exciting Story of Slack, Salesforce and the Business User

    For years, Salesforce has been making groundbreaking announcements at Dreamforce, the company’s annual user fest. The tradition continued this year too, and Dreamforce 2020 became the occasion for the announcement of Salesforce’s acquisition of Slack, a leading developer of online collaboration solutions. While industry observers speculate the impact of the $27.7 billion deal on Slack […]

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  • Salesforce Commerce Cloud — The Gateway to B2B E-Commerce Success

    The B2B world is fast changing – the digital revolution has dramatically transformed the way companies choose vendors and buy products. The business organization of the 21st century places equal emphasis on customer service as the products it purchases; a survey by Salesforce reveals more than 80% of online B2B buyers opine the quality of […]

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