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  • War on COVID – A Tale of Three Healthcare Organizations and Salesforce

    COVID-19 – a pandemic that has profoundly affected the world; millions of people across the globe have been infected by the virus, while others have been hit hard by the devastating financial crisis unleashed by it. As doctors and other healthcare professionals continue their battle against COVID-19, effective use of information technology is playing a […]

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  • 7 Solid Reasons to Use a Robust CRM System During COVID-19 and Beyond

    COVID-19 — an unprecedented crisis that has devastated the business world; many companies have gone bankrupt, while others are reeling from the effects of drastically-reduced sales, due to poor demand resulting from the pandemic. In these testing times, the need to build strong relationships with customers and delight them has acquired greater significance than ever. […]

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  • ArchiveIt – Enabling Growth with Excellent Salesforce Data Quality

    In God we trust; all others must bring data. – William Edwards Deming Good marketing data is the fuel that powers the growth of the modern business. Salesforce users who make the best use of the data in their CRM system are successful; effective use of the data helps them develop pinpointed marketing campaigns that […]

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  • A Love Letter to Salesforce Financial Services Cloud from a Bank’s CTO

    Jim is the Chief Technology Officer (CTO) of a large Manhattan-based multinational banking company, which provides a wide variety of financial services to customers in more than 60 countries across the world. The bank wanted to develop a robust, hassle-free mobile-enabled system, which would allow it to streamline its processes and enable its customers to […]

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  • How Can Home-workers Ensure Cyber-security During COVID-19 (and Beyond)?

    COVID-19 – a pandemic that has dramatically altered the corporate landscape. As the pandemic continues in full swing and shows no signs of abating in the near future, companies across the world are taking various steps to protect their human capital and ensure business continuity; one of the most widely-implemented measures initiated by organizations to […]

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  • Solunus for the Society – We’re Now a Part of the 1% Pledge Movement

    Solunus Inc. is glad to announce it has joined the 1% Pledge movement, a country-wide not-for-profit initiative, encouraging businesses to actively contribute to noble causes. The employees and the leadership team of one of the fastest-growing Salesforce partners in North America will now join hands with the movement and spend 1% of their time to […]

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  • How Artificial Intelligence Is Helping Enterprises Tackle Customer Service Challenges

    Delivery of effective customer support is arguably the most critical element of a strong customer relationship. Companies know very well about the importance of customer support; therefore, they always try to provide quick and efficient customer services. In business, it is said that retaining an existing customer is six times cheaper than acquiring a new […]

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  • Community Cloud – Empowering Customers with the Information They Need

    Customers want quality service from businesses. That’s a given. But they also want the quality of customer engagement from their preferred brands to get better over time. About 54% of them expect that companies will offer better customer service compared to a year ago. If they are between 18 and 34 years old, they will […]

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  • ArchiveIt – The Ultimate Solution to Your Salesforce Data Governance Issues

    Bob is the customer relationship manager of an online retail company that uses Salesforce. Recently, his company launched an AI-driven initiative to ensure better customer experiences. However, the project hit a roadblock due to the poor quality of customer data. Bob is desperately looking for a solution to fix the data problem. Kevin is the […]

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  • Craving some office space after extended WFH

    Resuming to the workplace post – COVID-19 lockdown Drifting through the COVID-19 pandemic and its aftermath is one of the biggest business challenges of today’s time. World’s various health agencies like WHO, CDC, and ECDC have suggested several preventive measures to deal with COVID 19, including those affecting workplaces, to fight the spread of the […]

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