Digital Marketing Lead

Experience:

7 Years

Key Responsibilities: 

  • The scope of Digital Marketing activities gets defined by the incumbent and will include website enhancements, social media, online advertising, and Offerings / Solutions promotion. – Will develop a holistic Digital Marketing strategy for the company and digital marketing programs. 

  • The individual will work closely with the business development and IST team right from lead generation to deal closure and provide marketing support at every step. 

  • Acts as the campaign manager for all the marketing campaigns – Klenty (Email campaigns) and Social media Campaigns. 

  • Planning and organizing webinars to push leads into the pipeline. 

  • Reporting lead numbers monthly to senior leadership and taking corrective actions wherever required. 

  • Manage the day-to-day function of digital marketing, including Social Media, Digital Production, budget control, project oversight, and KPI tracking. Creating digital content, email campaigns, and managing SEO, paid marketing. 

  • Preparing Strategy, Proposals, and Setup Campaign on Paid stage. (Google Ad Words, LinkedIn, Twitter) 

  • Expert with Google Analytics, and should have a working knowledge of Google Tag Manager and other 3rd party implementation. 

  • Understand well the On-Page and Off-Page SEO and compliment Digital Acquisition accordingly. 

  • Understand- Email Marketing apparatuses like (Mail Chimp and Klenty) and working knowledge of Salesforce. 

  • Be the internal challenger for change and marketing automation to improve efficiency and overall ROMI.

Education and Required Experience: 

  • Candidate must have seven years of relevant work experience in a Digital Marketing Agency or from the marketing team of IT / BPO / KPO companies. 

  • Must have an understanding of CRM and Salesforce. 

  • Education: Engineer plus MBA in Marketing 

  • Certifications required: Google Certifications: Analytics, Google Adwords, Search and Display advertising, LinkedIn Content Marketing.

About Solunus

Solunus is a dedicated Salesforce partner organization, headquartered in Dallas, Texas. Our unrelenting focus on comprehending the unique needs of our clients coupled with our unrivaled expertise of the Salesforce platform enable us to deliver the perfect solutions that create the best value. Our unflinching commitment to quality and affordability has earned us a 100% Customer Satisfaction (CSAT) score from all our customers.