The Solunus Blog

15 Mar

Salesforce Higher Ed: A Force to Be Reckoned with

Salesforce Higher Ed offers end-to-end education CRM solutions built on the world’s leading Salesforce1 platform. Higher Ed empowers colleges and universities to create 21st century connected campuses that connect with students, faculty, and alumni in entirely new ways.

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15 Feb

Salesforce IoT Cloud Makes Internet of Things Dream

The Internet of Things (IoT) is on the verge of revolutionizing the way people live, but what does it mean for businesses? IoT brings about a paradigm shift in the way brands to establish and maintain relationships with customers. With wireless sensor technology, IoT, and Salesforce1 platform combined, businesses can now establish a direct connection between a server and a customer’s smartphone, tablet or other connected devices through an app which can lead to delivering the whole new customer experience.

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15 Jan

Improve CRM Data Quality to Accelerate Success [Infographic]

Customer Relationship Management (CRM) is a key to building the connection between the company and customers for long-term relationships. Since CRM gives organisations tools to automate their business processes and to manage all of the customer details and interactions, it makes a huge impact on the profit figures and productivity.

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15 Dec

The Keys to Drive User Acceptance and Adoption of CRM

In a hyper-competitive market where even small companies can leverage e-commerce, social media, and the Internet to cater to a global audience, there has been a steady and sustained increase in the deployment of Customer Relationship Management (CRM) for greater efficiency and increased profitability.

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15 Nov

5 Reasons to Enrich Your CRM with Big Data

CRM gains wide acceptance primarily because it enables businesses to collect customer data, create automated processes, and summarize data for reporting and analysis based on hard numbers. Today, companies can enrich a CRM by integrating it with huge volumes of big data—customer sentiment data that exists outside the company’s ecosystem such as social media networks, text, voice, videos, blogs, and kiosks—and enjoy the invaluable insights from big data analytics.

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