Blogs

The Solunus Blog

15 Dec

The Keys to Drive User Acceptance and Adoption of CRM

In a hyper-competitive market where even small companies can leverage e-commerce, social media, and the Internet to cater to a global audience, there has been a steady and sustained increase in the deployment of Customer Relationship Management (CRM) for greater efficiency and increased profitability.

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15 Nov

5 Reasons to Enrich Your CRM with Big Data

CRM gains wide acceptance primarily because it enables businesses to collect customer data, create automated processes, and summarize data for reporting and analysis based on hard numbers. Today, companies can enrich a CRM by integrating it with huge volumes of big data—customer sentiment data that exists outside the company’s ecosystem such as social media networks, text, voice, videos, blogs, and kiosks—and enjoy the invaluable insights from big data analytics.

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15 Oct

10 Best Practices to Ensure CRM Data Quality

Your customers and prospects data is the heart and soul of your CRM. Utilizing CRM effectively helps you with better-targeted sales and marketing campaigns, cost saving, and an increased ROI. CRM is as good as the data which lies in it. To get the maximum benefits out of your CRM, you should have accurate and complete data.

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15 Aug

Using Salesforce CRM to Equip Your Firm for a Natively Digital World

Despite the introduction of computers, 100% automation was once far from being feasible in the manufacturing sector. New developments like Internet of Things, big data analytics, and intelligent robotic technologies have enabled even small firms to contemplate complete automation of the manufacturing line.

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15 Aug

Get Started with CRM

CRM is a software tool—uses by firms—to manage sales pipeline, establish trust, and build a long term relation with customers. Gartner defines CRM as a business strategy that is customer focused and consists of eight building blocks – vision, strategy, customer experience, organizational collaboration, processes, information, metrics, and technology.

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