The Solunus Blog

15 Nov

An Important Question Managers Often Ignore: Is CRM Truly Necessary

Over the past decade, CRM solutions have become one of the ten business tools used by firms—big and small—to improve revenue, profitability, and organizational efficiency. Despite the popularity of these platforms, instances of CRM failures are alarmingly high with some studies indicating that a staggering seven out of ten deployments fail to generate any real value for the organization.

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15 Oct

Shaping Up Brand Strategy with Social CRM

Customer Relationship Management (CRM) has evolved from on-premise customer driven solution and live-chat system to cloud-based on-demand software with social media, analytics, and mobile integration. By embracing social media as an integral part of the system, CRM has now become smarter than ever. It helps businesses to stay in touch with their customers and prospects by following them, listening to their conversations over social media, and engaging with them in real-time without leaving the CRM.

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15 Sep

Salesforce Spanking New Interface. Are You Ready for Aura & Lightning Experience?

Exciting news for Salesforce users! Coming this October is Salesforce’s newly revamped user interface called ‘Lightning Experience’. With the ‘Lightning Experience’, you will say goodbye to the boring row of tabs across the top and say hello to the vertical navigation menu!

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15 Aug

Super Six Pack Apps from Salesforce AppExchange [Infographic]

AppExchange is a marketplace for Salesforce apps that helps businesses extend Salesforce capabilities. There are more than 2600 apps in the AppExchange, however, super six pack apps are what we have shortlisted to recommend to you.

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15 Jul

Know Your Customers to Win Holiday Marketing War [Infographic]

Do you know 2 billion dollars in sales occurred on Cyber Monday alone, making it the biggest online spending day in the US history? When it comes to winning a holiday marketing war in the digital age, the competitions can be intense, especially, if your major competitors are very creative with the campaigns targeting social/internet shoppers.

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