Blogs

The Solunus Blog

15 Oct

10 Best Practices to Ensure CRM Data Quality

Your customers and prospects data is a heart and soul of your CRM. Utilizing CRM effectively helps you with better targeted sales and marketing campaigns, cost saving, and an increased ROI.  CRM is as good as the data which lies in it. To get the maximum benefits out of your CRM, you should have accurate and […]

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15 Aug

Using Salesforce CRM to Equip Your Firm for a Natively Digital World

We have heard again and again that the digital revolution changes the way we live. However, little did we know that the introduction of the digital revolution actually transforms even fundamental industries that were hitherto immune to disruptive changes. Industries like manufacturing, transportation, and healthcare had been relying upon new innovations and technologies, but even […]

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15 Aug

Get Started with CRM

What is Customer Relationship Management or CRM? CRM is a software tool—uses by firms—to manage sales pipeline, establish trust, and build a long term relation with customers. Gartner defines CRM as a business strategy that is customer focused and consists of eight building blocks – vision, strategy, customer experience, organizational collaboration, processes, information, metrics, and […]

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15 Jul

Practical Guide to Cloud Vendors Evaluation

Cloud is becoming an essential part of an organization’s IT strategy, however, many organizations still don’t know how to get their cloud journey started. Organizations considering moving their critical applications to the cloud must first adopt a well-rounded approach to evaluating cloud offerings as there are too many vendors who have flocked to this space […]

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15 Jun

Cloud Disrupting Healthcare

The healthcare industry once was one of the slowest fields to adopt new technologies. This has to do with the fears around security and the privacy of patient data. Healthcare companies always preferred to keep data onsite hiding behind firewalls as opposed to maintaining it on something as intangible as the cloud. Past Challenges Healthcare IT […]

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