The Solunus Blog

14 Feb

CRM Metrics – Defining What Matters

Why CRM? Being a consultant in the CRM space for over two decades, I worked for many customer implementations from multiple industries with varied sizes. A key question that often comes my way is ‘How we bring improvement to some or all aspects of CRM?’ If I get downright to ‘Why CRM?’ the answer is […]

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15 Dec

Measuring Salesforce CRM Investment—Looking at Metrics, ROI & Beyond

Companies continue to make new investments in CRM. Gartner predicts that CRM will become number 1 enterprise software with a $36B revenue by 2017 surpassing ERP software for the first time. The reason that companies invested or plan to invest so much money on CRM is because they realized that CRM is an enterprise software […]

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15 Nov

An Important Question Managers Often Ignore: Is CRM Truly Necessary

Over the past decade, CRM solutions have become one of the ten busin ess tools used by firms—big and small—to improve revenue, profitability, and organizational efficiency. Despite the popularity of these platforms, instances of CRM failures are alarmingly high with some studies indicating that a staggering seven out of ten deployments fail to generate any real […]

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15 Oct

Shaping Up Brand Strategy with Social CRM

Introduction to Social CRM It must be a dream of any customer-centric company to have a magic crystal ball that helps predict the changes in customer behavior and expectations. In reality, it is quite a challenge to predict where, when, and how these changes are going to take place. Sales, marketing, and customer service are […]

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15 Sep

Salesforce Spanking New Interface. Are You Ready for Aura & Lightning Experience?

Exciting news for Salesforce users! Coming this October is Salesforce’s newly revamped user interface called ‘Lightning Experience’. With the ‘Lightning Experience’, you will say goodbye to the boring row of tabs across the top and say hello to the vertical navigation menu! Although, the company has been upgrading its systems and services 47 times since […]

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