17 Apr Is the Fourth Industrial Revolution imposing challenges to Manufacturers? Since the time Salesforce started life in 1999, it served customers from multiple industries, and one of its early adopters is the manufacturing industry. Manufacturing has come a long way; we are now in the Fourth Industrial Revolution – a time of incredible innovation and technology. […]
28 Mar Businesses today use multiple applications for different purposes like Sales, HR and Finance, Operations, Service, etc. to enhance their operational efficiency. Most of these applications are used to resolve business complications and issues, but the problem is they don’t talk to each other. This develops into a siloed architecture where the crucial customer information is […]
16 Mar Companies go through a lot of changes. Mergers and acquisitions, companies, spinning off, or getting dissolved, these are all part and parcel in a business scenario. But can your IT road map overcome the future complex hurdles? It’s observed that 70% of acquisitions fail and the primary reason is being the lack of an adequate […]
28 Feb What is Account-Based Marketing? There was a time when marketers were obsessed with their blanket campaigns that were super-wide, and super-disconnected with the sales activities because at the core they were designed to attract anyone and everyone. While the efforts of the marketing team were going in one direction, those of the sales team were […]
14 Feb Why CRM? Being a consultant in the CRM space for over two decades, I worked for many customer implementations from multiple industries with varied sizes. A key question that often comes my way is ‘How we bring improvement to some or all aspects of CRM?’ If I get downright to ‘Why CRM?’ the answer is […]