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Using Salesforce CRM to Equip Your Firm for a Natively Digital World

We have heard again and again that the digital revolution changes the way we live. However, little did we know that the introduction of the digital revolution actually transforms even fundamental industries that were hitherto immune to disruptive changes. Industries like manufacturing, transportation, and healthcare had been relying upon new innovations and technologies, but even these industries never witness fundamental disruptions in the way they are experiencing now.

Despite the introduction of computers, 100% automation was once far from being feasible in the manufacturing sector. New developments like Internet of Things, big data analytics, and intelligent robotic technologies have enabled even small firms to contemplate complete automation of the manufacturing line.

With the world moving towards a natively digital environment where the digital platform is the natural choice for consumers, a business depends on its ability to engage with customers and manage relationships in an effective manner. A modern Customer Relationship Management (CRM) like Salesforce is a fundamental technology that empowers firms to handle these very disruptive changes and to make a huge difference.

Provide an Improved Experience

Omni-channel access and unrestricted flow of information have led to the evolution of the modern consumer. The buyer of a product or service looks beyond cost and considers the entire experience to assess the pros and cons of a deal. The success of the Apple iPhone has shown that a brand can easily demand a premium price as long as it guarantees an unparalleled experience for the consumer.

Using Salesforce platform to integrate your existing business processes into the digital environment will allow you to engage with consumers and create a satisfactory experience down to the minutest detail. Only an intelligent platform combining consumer, employee, and partners can cater to the demanding digital customers.

Be Prepared for Constant Change

An innovative use of technology is well proven to be the key differentiation between success and failure of businesses. It is imperative that firms rely on agile solutions that can be changed, upgraded, or adapted to changing requirements. Cloud-based platforms like Salesforce allow firms to execute nimble strategies without compromising on cost efficiency, productivity, or profitability.

Enhance Competitive Advantage

Cloud computing caught the fancy of business executives primarily because it allows firms to shift capital costs to cloud service providers. Firms could enjoy access to cloud computing solutions and services by simply paying for the extent of usage of services. Salesforce platform represents a shift where cloud computing is utilized to create competitive advantage in a hyper-connected digital environment.

Increased Business Intelligence

Instead of treating consumer-facing and back-end processes as independent and unrelated activities, Salesforce CRM allows you to create a unified process that encompasses all aspects of the business. This results in an intelligent management where data related to marketing, sales, customer support, accounting, and other aspects can be measured and analyzed for better understanding of the customer’s requirements and preferences.

Summary

A natively digital world represents a challenge as well as an opportunity for modern businesses. Your operations may or may not be affected by the digital revolution in a significant manner yet, however, soon enough your top executives will be required to equip with tools that help them make informed decisions for their day-to-day operations in this new business environment.


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