In a hyper-competitive market where even small companies can leverage e-commerce, social media, and the Internet to cater to a global audience, there has been a steady and sustained increase in the deployment of Customer Relationship Management (CRM) for greater efficiency and increased profitability. Who would have thought that a local bakery in New Jersy like Carlo’s Bakery—from a hit show ‘Cake Boss’ on TLC—is now running their entire business with the help of Salesforce CRM. A sophisticated custom ordering app called “Cakeforce” enables Carlo’s employees to take an order from their iPad anytime anywhere. The bakery is able to handle 1000% sales growth expanding into new locations and a mail order market. This kind of story speaks volumes about the power of CRM.