Do you know 2 billion dollars in sales occurred on Cyber Monday alone, making it the biggest online spending day in the US history? When it comes to winning a holiday marketing war in the digital age, the competitions can be intense, especially, if your major competitors are very creative with the campaigns targeting social/internet shoppers. Have a look at the holiday marketing trend 2015 infographic to know your customers better and stay ahead of the game.
All the companies must level the playing field for digital platforms.
The influences from bloggers and social media comments and reviews are on the rise and unstoppable. All the pointers show that Vloggers/YouTubers are key influencers for buying decision in this digital era. There is no denying that all of us have watched YouTube videos to see how the products work before we actually visit a store or an on-line store to buy them. YouTubers are relatable and not intrusive, therefore, their reviews carry a lot of weight with social shoppers.
Courtesy of: The Shelf