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Introduction to Social CRM It must be a dream of any customer-centric company to have a magic crystal ball that helps predict the changes in customer behavior and expectations. In reality, it is quite a challenge to predict where, when, and how these changes are going to take place. Sales, marketing, and customer service are […]

The healthcare industry once was one of the slowest fields to adopt new technologies. This has to do with the fears around security and the privacy of patient data. Healthcare companies always preferred to keep data onsite hiding behind firewalls as opposed to maintaining it on something as intangible as the cloud. Past Challenges Healthcare IT […]

In a hyper-competitive market where even small companies can leverage e-commerce, social media, and the Internet to cater to a global audience, there has been a steady and sustained increase in the deployment of Customer Relationship Management (CRM) for greater efficiency and increased profitability. Who would have thought that a local bakery in New Jersy […]

The Industrial Revolution was fueled primarily by coal. The boom after WWII was fueled by oil and gas. Today, companies are trying to accelerate and sustain growth by combining the IT Revolution with the modern-day fuel that empowers the business—data. In the past, production, marketing, purchasing and selling decisions were made based on limited data […]


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