Blogs

The Solunus Blog

15 Dec

The Keys to Drive User Acceptance and Adoption of CRM

In a hyper-competitive market where even small companies can leverage e-commerce, social media, and the Internet to cater to a global audience, there has been a steady and sustained increase in the deployment of Customer Relationship Management (CRM) for greater efficiency and increased profitability. Who would have thought that a local bakery in New Jersy […]

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15 Nov

5 Reasons to Enrich Your CRM with Big Data

The Industrial Revolution was fueled primarily by coal. The boom after WWII was fueled by oil and gas. Today, companies are trying to accelerate and sustain growth by combining the IT Revolution with the modern-day fuel that empowers the business—data. In the past, production, marketing, purchasing and selling decisions were made based on limited data […]

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15 Oct

10 Best Practices to Ensure CRM Data Quality

Your customers and prospects data is a heart and soul of your CRM. Utilizing CRM effectively helps you with better targeted sales and marketing campaigns, cost saving, and an increased ROI.  CRM is as good as the data which lies in it. To get the maximum benefits out of your CRM, you should have accurate and […]

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15 Aug

Using Salesforce CRM to Equip Your Firm for a Natively Digital World

We have heard again and again that the digital revolution changes the way we live. However, little did we know that the introduction of the digital revolution actually transforms even fundamental industries that were hitherto immune to disruptive changes. Industries like manufacturing, transportation, and healthcare had been relying upon new innovations and technologies, but even […]

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15 Aug

Get Started with CRM

What is Customer Relationship Management or CRM? CRM is a software tool—uses by firms—to manage sales pipeline, establish trust, and build a long term relation with customers. Gartner defines CRM as a business strategy that is customer focused and consists of eight building blocks – vision, strategy, customer experience, organizational collaboration, processes, information, metrics, and […]

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