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What is Customer Relationship Management or CRM? CRM is a software tool—uses by firms—to manage sales pipeline, establish trust, and build a long term relation with customers. Gartner defines CRM as a business strategy that is customer focused and consists of eight building blocks – vision, strategy, customer experience, organizational collaboration, processes, information, metrics, and […]

Cloud computing has emerged and paved its way forward at an unprecedented pace. It has managed to simultaneously transform business and government giving rise to new security challenges. The emergence of the cloud service model provides business supporting technology with an increased efficiency than ever before. The paradigm shift from server to service has revolutionized […]




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